We recently took over two new managements in Albion following the properties being on the market for over 4 months with the Onsite Manager.
The two landlords of the properties had settled 4 months prior, and understandably wanted to let the properties immediately.
The first thing we noticed was that the properties were competing against 100 other vacant apartments which had settled in the same apartment block at the same time, with stage two almost completed and about to come on the market. The advertisements online were all appearing alike on the first two pages of realestate.com.au the adverts themselves were very standard.
We instantly organised professional photography to be taken, uploaded the property as a premier listing which pushes the property above any standard listings and drafted the text to appeal to the broadest tenant base.
The list price started above market average but following a slow start it was decided to revise the rent to more appealing price to find and secure a suitable tenant quickly. Immediately following the price change, large premier listing and three inspections, applications were received and tenants were moving in only days later. A great result. Advertising a property professionally & at the right rent produced the result.